Conjointly Software Licence
Basic
An easy-to-use platform with no restrictions on the number of surveys, questions, and team members. Ideal for SMEs and those trialling Conjointly's more advanced methods. Access to Market Test methods.
Professional
All features of Basic
- Great support (up to 2 hours of consultations per year)
- Access to all advanced methods (including conjoint analysis, Kano, Claims Test, MaxDiff, etc.)
- Pay for as many users as you need with Conjointly's flexible per-seat pricing
Annual recurring payment with credit cards only
Ultimate
All features of Professional
- Payment via PO and bank transfer
- Procurement onboarding
- Tailored team trainings
- Pre‑purchased store credit for sampling and analytics
- Research support retainer
Panel responses
Minimum bid of USD 1.47 per complete response while you have full control to manage the bid price, quotas, and targeting criteria
From USD 1.60 per complete quality‑assured response quoted automatically by the system
No cost
Market Test
Market Test allows you to quickly and easily test and compare a variety of content, including designs, ads, packaging, logos, copy, product ideas, and marketing assets. Within two hours, you will receive a report based on responses from 100 USA-based respondents. Market Test is priced at either USD 99 or USD 289 (depending on the methodology) and does not require a Conjointly licence.
Email invitations
Send email invitations to your respondents directly from Conjointly for USD 0.02 per contact.
Video response
Video response questions are currently an alpha feature. They will be priced at up to USD 5.00 per response (including all analysis), but they are free of charge initially.
Quick Feedback
Quick Feedback is survey testing service with ~50 feedbackers (not actual reliable research sample). Running a Quick Feedback does not require a Conjointly licence. It costs $20 per survey test.
Text analytics and translations
from $0.01 based on complexity of request
from USD 0.10 per complete response with an open-end. Included for free when sample is supplied by Conjointly.
from $0.01 based on length of text
from $200 per language per study. Request your quote now
Branded domain name
Conjointly supports clients who want to present a branded (white-labelled) domain of your choosing to respondents, including:
- All respondent-facing pages shown on your branded domain (rather than run.conjoint.ly),
- All emails sent to respondents from your own domain.
Our team can assist you by purchasing, setting up, and servicing a dedicated branded (white-labelled) domain name. This service is available to customers as a separate add-on. Please reach out to our support team for a quote.
What features are included in software licences?
Survey authoring and response collection
| Feature | Availability |
|---|---|
| Number of surveys | Unlimited on all tiers |
| Number of questions per survey | Unlimited on all tiers |
| Survey collaboration | Available on all tiers |
Advanced research methods
| Feature | Basic | Professional, Ultimate |
|---|---|---|
| Generic Conjoint | Up to 20 responses | Available |
| Brand-Specific Conjoint | Up to 20 responses | Available |
| Claims Test | Up to 20 responses | Available |
| Product Variant Selector | Up to 20 responses | Available |
| MaxDiff Analysis | Up to 20 responses | Available |
| Brand-Price Trade Off | Up to 20 responses | Available |
| Gabor-Granger | Up to 20 responses | Available |
| Van Westendorp | Up to 20 responses | Available |
| Image Heatmap | Up to 20 responses | Available |
| Text Highlighter | Up to 20 responses | Available |
| Kano Model | Up to 20 responses | Available |
| A/B Test | Up to 20 responses | Available |
| Monadic Test | Up to 20 responses | Available |
| Domain Name Likability Check | Up to 20 responses | Available |
| Product Name Test | Up to 20 responses | Available |
| Business Card Test | Up to 20 responses | Available |
| Logo Test | Up to 20 responses | Available |
| NFT Artwork Test | Up to 20 responses | Available |
| Graphic Design Feedback | Up to 20 responses | Available |
| Business Name Evaluator | Up to 20 responses | Available |
| Brand Name Test | Up to 20 responses | Available |
| Product Concept Test | Up to 20 responses | Available |
| Product Description Test | Up to 20 responses | Available |
| Idea Screener | Up to 20 responses | Available |
| Package Test | Up to 20 responses | Available |
| Image Ad Test | Up to 20 responses | Available |
| Ad Copy Test | Up to 20 responses | Available |
| Print Ad Test | Up to 20 responses | Available |
| Out-of-Home Ad Test | Up to 20 responses | Available |
| TURF Analysis Tool | Not available | Available |
Payments and onboarding
| Feature | Basic, Professional | Ultimate |
|---|---|---|
| Procurement onboarding | Not available | Available |
| Store credit | Not included, but can be purchased | Included and can be topped up |
| Payment via credit and debit cards | Available | Available |
| Payment via Purchase Order and bank transfer | Not available | Available |
Procurement onboarding means our participation in your company’s supplier onboarding and procurement processes, including filling out forms, preparing customised invoices and processing purchase orders. It is available only for the Ultimate tier.
Support and training
| Feature | Basic | Professional | Ultimate |
|---|---|---|---|
| Email support | Limited | Available | Available |
| Online Live Chat | Limited | Available | Available |
| Technical support | Limited | Available | Available |
| Support Video Calls | Not available | Limited | Available |
| Private training sessions | Not available | Not available | Available |
Survey Functionality
| Feature | Availability |
|---|---|
| Survey Functionality: Multiple choice, Likert scale, star rating, paragraph input, short text, email address, and constant sum | Available on all tiers |
| Randomisation block | Available on all tiers |
| Multilingual surveys | Available on all tiers |
| Segmentation | Available on all tiers |
| Respondent weighting | Available on all tiers |
| Subgroup analysis (crosstab) | Available on all tiers |
| Survey flow management | Available on all tiers |
| Skip / disqualify logic | Available on all tiers |
| Piping of questions and answers | Available on all tiers |
| DIY respondent interface customisation (CSS / JavaScript) | Available on all tiers |
| Data exports (CSV and Excel) | Available on all tiers |
| Automatic PowerPoint presentation creation | Available on all tiers |
| Data visualisation (including pivot tables on participants list) | Available on all tiers |
Store credit and prepayments
Store credit (prepayments) is a convenient way to make purchases for Predefined panels, Self-serve sample, targeted responses, email invitations, Quick Feedback, video response, automated translations of your experiments, and auto-summaries of text responses. To top up the balance in your account, you can either make one-off payments via debit or credit card, or set up recurring payments to your store credit on a quarterly or annual basis. You will receive reminder emails 10 days before the next recurring payment is due.
If your store credit is insufficient for a particular purchase, the remaining balance for the payment will be charged to your default payment method.
Bonus credit
There are several ways you can earn bonuses on your store credit:
100 Renewal Bonus
Get a bonus of 100 in the currency that you have selected whenever you renew your licence subscription on the platform.
5% Top Up Bonus
Receive a 5% bonus of your top-up amount when you add more than 10,000 via a credit or debit card.
You can spend your bonus credit on Predefined panels, targeted responses, email invitations, Quick Feedback, automated translations of your experiments, and auto-summaries of text responses in your reports. Please note that we do not provide refunds on bonuses. To learn more, feel free to reach out to our support team.
Notes on pricing
- All prices are quoted in unless otherwise specified.
- All Conjointly licences are recurring annual subscriptions. You can cancel at any time, at which point your licence stops, but you will still retain access to your past studies (but not the reporting functionality or data exports).
- Licence does not include panel responses (provided at an extra cost).
- For Australian customers, Goods and Services Tax (GST) is added on top of the advertised price.
- The Survey Tool (Basic tier) allows you collect thousands of responses, however, analytics for advanced methods (Generic Conjoint, Claims Test, etc.) will only be available for up to 20 responses. Presence of a licence would enable full analysis for the remaining number of responses.
- There are two options for when to pay for your experiments:
- You can sign up for a subscription before launching your experiment.
- Alternatively, you can sign up after launch. Simply untick the relevant services in the service table. Please note:
- Until a payment is made, you will only have access to the first 20 responses, but all subsequent responses will be recorded and saved.
- If you are requesting sample respondents, they will not be collected before a payment is made.
- We provide flexible payment methods to our customers:
- Our preferred payment method is credit or debit card (Visa, MasterCard, Amex, etc.), which can be used directly on the website. You can pay for sample, licence, or any other services through credit or debit card. Some banks apply an international charge or a payment charge when you use credit cards. We are unable to refund any exchange rate or international transaction charges.
- If you prefer to pay through purchase order, wire transfer, cheque, and other methods, please get in touch with us. However, it is only available for Ultimate tier customers.
- Conjointly also offer a no-cost option for academics and students. To apply, please complete the academic fee waiver form.
FAQs
Can I try before buying?
Can I pay monthly?
Can I change or cancel my subscription?
How do professional licence seats work on Conjointly?
How do I find survey respondents?
- Self-serve sample: Automatically and urgently invite respondents from global panel networks. Target them by location, demographics, and profiling data. Set your own price per complete and manage your own quotas.
- Managed general sample: Buy responses from our panel networks. Target them by location, demographics, and profiling questions. Data collection is managed by the Conjointly fieldwork team.
- Predefined panel: Use a specific Predefined panel of respondents (including those who are pre-defined for your company). Data collection is managed by the Conjointly fieldwork team.
- Bring your own respondents: Use a list of your customers or leads, or source respondents from elsewhere.
- Email campaign: Send survey invitations and reminders via Conjointly to your own contacts.