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Survey-based VOC studies provide an efficient and flexible approach to understanding your existing customers' preferences and sentiments, giving you timely insights into your customer's journey.
Conjointly's intuitive Survey Tool makes it easy and accessible to build your survey. Once your reports are complete, the platform automatically generates Excel reports and presentation-ready decks, helping you gain and share insights as fast as possible.
Looking for a unique custom output? Book a call with our expert researchers for a solution tailor-made to your needs.
Measure and improve brand satisfaction and loyalty
In today's competitive marketing landscape, nurturing loyal customers who naturally share their positive experiences can catapult your brand to the top. By incorporating a Net Promoter Score (NPS) question in your surveys, you can easily gauge the customers' likelihood to recommend your brand to others, helping you to categorise them as promoters, neutral, or detractors.
This versatile NPS question is also a great fit for touchpoint satisfaction surveys to measure how happy customers are with selected products and services offered by your brand. This approach empowers you to benchmark your brand’s performance and track whether any changes have had the desired effect on customer satisfaction.
Send survey invitations directly from Conjointly
When you launch a survey using Conjointly, you can send survey invitations through your own email service or directly from Conjointly using the My Audiences functionality.
In addition to sending invitation and reminder emails directly, this functionality also allows you to monitor survey responses and set up automated follow-up actions for non-respondents.
Track and analyse your customer data across time
Conjointly's Time Series analysis makes it easy to understand trends and changes in your customer feedback over time. This allows you to easily discover changes in your quantitative results or metrics over time, such as Net Promoter Score, Likert scale results, etc.
Automated summaries of customer responses
Uncover insights from your customer feedback with Conjointly's AI Summaries. Understand key themes and underlying emotions (positive, negative, neutral) from thousands of open-text responses the moment your report loads, saving you the effort of manually sifting through the text.
Break down customers into smaller groups to focus on their needs
Interested in exploring smaller customer groups to understand their needs better? Conjointly's segmentation function allows you to divide your analyses into multiple segments using demographic, psychographic, behavioural, and other data types.
The Segmentation and Crosstab tabs automatically generate within the report once the segmentation is set up, making it easy to group customers based on their needs and ensure your offerings address the different customer groups.
Industry-leading support from our team of experts
Here at Conjointly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience. Conjointly caters to pricing, insights, and data teams, with an expert always ready to discuss.
Our team has experts based all around the globe, meaning that there will always be someone to accommodate your timezone, ready to discuss any questions about your experiments or the platform - If in doubt, book a call with a pricing survey expert today.
Conjointly helped global coffee producer to gauge customer satisfaction
Time to insight: 3 days
Download case studyContext
Coffee Co is a global producer of coffee. Given intense competition in this market, Coffee Co would like to gauge customer satisfaction of their product to inform their business strategy.
Goals
As part of the strategy review, Coffee Co would like to perform a customer satisfaction survey looking at 12 unique product attributes and measured:
- Their overall importance to customers.
- Customers' satisfaction.
- The Net Promoter Score (NPS) for their product.
Outcomes
- The study provided agile and actionable insights to help Coffee Co understand customers’ demand. For example, results suggest that promotions are particularly important to customers, but Coffee Co is scoring below average on satisfaction.
- Coffee Co should therefore increase efforts to provide attractive promotions to customers.
- Findings were immediately available upon completion of the project.
Learn more about topics that will help in your VOC study
How to Improve Your Research with Time Series Analysis
Learn more about how to use time series analysis to understand changes in data trends.
How to Develop Likert Scale Questions
Learn to write and develop effective Likert scale questions using tips from this best practice guide.
How to Do Segmentation
Learn how to do segmentation on the Conjointly platform with this visual guide.