TURF Analysis Simulator
TURF (Total Unduplicated Reach and Frequency) is a time-tested statistical technique that helps you discover top item combinations that appeal to the most people. It gained prominence in media planning during the 1950s and has been extensively used for product feature selection, claim testing, and range optimisation. Conjointly’s advanced TURF analysis simulator allows for:
- Identifying top combinations that appeal to the largest number of potential customers.
- Evaluating individual performance of different items in reaching the largest number of potential customers.
- Discovering complementary options that are consistently preferred when presented together.
Key outputs
![Top combinations of items in TURF analysis Top combinations of items in TURF analysis](png/turf-top-combinations.png)
Top combinations
![Prioritised sequence of combinations (ladder) in TURF analysis Prioritised sequence of combinations (ladder) in TURF analysis](png/turf-ladder.png)
Prioritised sequence of launching SKUs (ladder)
![Easily calculate reach and frequency in TURF analysis Easily calculate reach and frequency in TURF analysis](png/turf-simulator.png)
Simulate scenarios
![Easily see correlations in TURF analysis Easily see correlations in TURF analysis](png/turf-correlation.png)
Correlations
![Easily see reach of individual items separately in TURF analysis Easily see reach of individual items separately in TURF analysis](png/turf-table-reach.png)
Table of reach by item
![Easily see score metrics for each item individually in TURF analysis Easily see score metrics for each item individually in TURF analysis](png/turf-performance-item-separately.png)